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Aligning Product, Market, and AI-Driven Revenue Strategy

Product Marketing Leadership

I’m a product marketing leader with 12+ years shaping the strategy, narrative, and commercial engine behind AI and SaaS products. My focus is simple: align product, marketing, and sales around a clear story that drives adoption, revenue, and long-term market leadership.

I currently lead product marketing for an AI-powered eCommerce intelligence platform in New York City, where I own GTM strategy, positioning, competitive narrative, and the programs that accelerate pipeline. My background spans advertising, media, eCommerce, and cybersecurity — giving me a cross-industry perspective on how products win, scale, and differentiate in crowded markets.

Originally from the UK, now a decade into NYC life. When I’m not building product stories or planning GTM plays, I’m usually reading, traveling, or hunting down the city’s best espresso.

I’m also a certified Product Marketer through the Pragmatic Institute and one of the founding members of the Pragmatic Alumni Community (PAC), where I helped build a space for Product Marketing leaders to connect, learn, and grow.

Pragmatic Institute Certifications

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What I Bring

1. Market Positioning That Defines the Category

Owning the narrative that shapes perception, anchors differentiation, and drives executive-level alignment across product, marketing, and sales.

2. GTM Architecture That Accelerates Revenue

Designing and leading the go-to-market engine — from strategy to execution — to ensure every launch, feature, and expansion delivers measurable commercial impact.

3. Growth Systems Built on Content, Story & Enablement

Building repeatable content and enablement frameworks that elevate brand authority, fuel demand, and give sales the precision messaging they need to close bigger, faster.

4. Intelligence-Driven Strategy That Informs the Business

Transforming market signals, competitive shifts, digital shelf data, and pricing dynamics into the strategic insights leaders use to prioritize, invest, and win.

Thought Leadership

I regularly share insights on AI, product marketing, market intelligence, and eCommerce through videos, articles, and live discussions.

A promotional image for a talk titled "Data Overload: Too Much Information" featuring Jamyn Edis and Adam Curran, with two men sitting in front of a cityscape background and a blue audio wave graphic.
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Two men in suits having a discussion during a recorded talk show titled "Dynamic Pricing with AI in eCommerce" hosted by eClerx Talks, with speakers Jamyn Edis and Adam Curran.

Let’s Connect

I’m always open to meeting great people — whether it’s about product marketing roles, collaboration opportunities, or just an interesting conversation.

If you’d like to get in touch, feel free to reach out any time.

I respond quickly, and I’m always happy to talk shop, share ideas, or explore where we might work together.