The Buyer Is Using AI Before They Talk to Sales. Is Your Positioning Ready?
Your buyer may be forming an opinion about you before they ever speak to you. If your positioning is unclear, AI will not rescue the story. It will reveal the gaps.
When Positioning Is Vague, the Whole GTM Team Starts Guessing
Most B2B companies do not have a positioning problem in the way they think they do.
Buyers don’t need more content. They need more clarity.
The issue isn’t that buyers can’t find enough information; they can easily access it. The problem is that much of the information doesn’t help them make better decisions.
AI Won’t Replace Product Marketing. But It Will Expose Weak Product Marketing.
It’s obvious that AI is changing product marketing. The harder question is what that actually means.
Stop Selling So Early: How to Build a Nurture Campaign That Actually Moves Buyers
Most nurture campaigns look fine on the surface. The emails go out, the content is compelling, the cadence is there and yet they don’t work.
If You’re Only Solving for One Customer, You’re Not Building a Product
Seems obvious right? Yet one of the easiest traps to fall into in product marketing (and product in general) is confusing a loud customer with a real market problem.
Product Marketing Should Shape the Roadmap — Not React to It
One of the biggest reasons product marketing’s impact remains limited is most of them don’t influence the roadmap.
Product Marketing Starts With the Problem — Not the Product
Most product marketing doesn’t fail because people aren’t smart. It fails because we skip the most important step.